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Hello neighbor game online no download12/24/2022 ![]() "Focus on something that is trackable, something that you can definitely say: here's why our game is popular"Īnother example would be using Steam reviews as a metric for popularity - while this may be enough in the games industry, external partners often won't see it as valuable. And, even worse, would not be able to verify that." "We get a lot of pitches and we'll have situations where people will go: 'Oh, we have this many people in our Discord.' And we know that having a Discord channel is really great, someone in Hollywood will probably not even know what that is. "It's not only about what level of success you have, but also how you show that success, how you can have someone verify that level of success," Nichiporchik said. ![]() It's not the games industry that you need to convince, but the film industry or the toy industry, and they may have different ways to gauge what 'successful' means. There are ways to measure success that will help you understand if your IP is ready to branch out - and they're not necessarily the obvious ones. Whether you're thinking about pitching your IP as a candidate to become a Funko Pops collectible, or have ambitious TV series plans, you need to make sure your brand is a viable candidate for licensing. "And then we just needed to put rails in front of it."īut before boarding this train, developers need to make sure their IP is ready, and that they understand what a licensing agreement can entail - both topics Nichiporchik touched upon during his Changing Channels session, that you can re-watch below. "If I look all the way back, it was a series of happy accidents that then turned into this train that started moving faster and faster," Nichiporchik said. Thankfully for TinyBuild, Hello Neighbor resonated with millions of gamers, so three studios and over 100 people are now working on the brand. And he started the discussion with a warning: "Without a great game, you have nothing." But for publisher TinyBuild - which acquired developer Dynamic Pixels earlier this year - it was no bed of roses.ĬEO Alex Nichiporchik discussed how the publisher transformed an indie horror game into a cross-media hit during our Changing Channels digital conference last week. The IP could be a poster child for how to do licensing right. ![]() Within three years, Hello Neighbor went from being an indie game released as a beta on Steam, to being downloaded 30 million times, becoming a hit franchise with a prequel and a spin-off, making $16 million in revenue with books, and racking up 11 million views in a week with a TV series test pilot. ![]()
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